Easily accessible at Madlakrossen, yet discreetly secluded and unobtrusive, is Stavanger Plastic Surgery.
Once inside the bright and modern premises, you are welcomed by a pleasant lady, and you immediately notice that the smile reaches the eyes, as it often does when the warmth and commitment are genuine. You have just met Silje Rydh-Rødal , the clinic's general manager.
– Welcome, she says, and is silent for a few seconds while you see the cheerfulness build on the face in front of you.
– And now you're trying to look discreet while wondering if I've had any surgeries and embellished anything, she laughs.
– Everyone does it the first time they come in here!
Not necessarily vanity
Silje is responsible for the daily operation of the clinic, which involves customer coordination, service and administration. She is a publicly approved care worker and health professional and has contributed since 2014 to ensuring that the clinic's patients have the best possible experience on the journey they have embarked on. The first step is to break the ice and make the encounter with the world of plastic surgery a little less scary and dramatic, an exercise she masters to perfection. Once the ice is broken, she can have a proper dialogue with the client.
– People are often a little extra shy when they first come in here. They may have seen some influencers or someone on TV who has gone too far when it comes to procedures, and are unsure whether they themselves have become overly shy since coming here. That's not the case in reality, she insists.
– As a rule, it is about real problems that need to be solved, and not about vanity.
The customer is you and me.
The popular notion of the plastic surgery client as a bleached blonde with an E-cup and a pout who undergoes one operation after another is both wrong and caricatured, Silje can report.
– The typical customer is a woman over 40, often with children, who just wants to “fix that one thing,” and she is usually satisfied with the one procedure.
Although one customer group is more frequently represented than others, Silje is clear that plastic surgery is not for a select few.
– The customers are you and me. They are ordinary people of all ages and of both sexes with problems they want solved. Maybe they have a little extra around their waist that they want to get rid of, breasts that they feel have become a little saggy after breastfeeding three children, or maybe they just think the wrinkles have become a little too visible a little too early. Many come with things they have struggled with since childhood, but have been reluctant to talk to anyone about, either because it is embarrassing or a little taboo; be it protruding ears, labia that give them physical discomfort and pain, or male customers with enlarged mammary glands. This is not exactly the kind of thing you would casually discuss with friends or family, but the problem is still real and can be solved. It may not be life-threatening, but if we can help you with something that has bothered you for years, it will often have a positive effect psychologically. Many customers leave here with a slightly straighter back than when they came, she smiles.
Security and expectations
Silje has many years of experience in the industry. She has seen most things before, and has a unique ability to defuse and talk openly with the customer about things they might find embarrassing to talk about.
– Furthermore, I – just like the doctors – have an absolute duty of confidentiality. Discretion is a given with us. The patients are in a vulnerable situation when they come in, so it is important that they feel safe, understood and cared for.
She also points out the importance of ensuring that the customer's expectations are in line with what can actually be achieved.
– The client needs to understand that they may not achieve the ideal body they want. They can't bring a picture of their role model and say, "This is how I want to look afterwards." It is especially important to have realistic expectations of the result.
– We are looking for the customer's motivation for making a possible intervention; whether it is the customer's own desire or whether there are external influencing factors at play.
In many ways, you could say that she screens potential patients.
– We are 100% honest with the patient about whether we agree that an intervention is necessary or not.
There have been cases where we have rejected patients because they are simply beautiful and good enough as they are, and we do not believe they will become even more beautiful if they have surgery. In those cases, we have been careful to explain why, and perhaps referred them to other agencies that are more suitable.
– We are not here to sell operations, but are a serious player, and we should be able to go home from work with a clear conscience, she smiles, and adds:
– Our motivation lies in helping people!
